Directory Listings - Get Listed!
Tuesday, December 11th, 2007
Directory Listings are a necessity to provide your websites with backlinks, whether they be one way or reciprocal. Think about a directory like a phone book. People can look up the entries (websites) that are listed in the directory. As with a phone book, if no one is actually looking through it, your listing will not be seen. This doesn’t mean that it isn’t a worthwhile thing to do however, as every one of these directory listings that you get acts as a link to your website, which in turn will help you get ranked better by the other search engines (which is what doing all this is really meant for). This is a slow process however, so realize results are not going to be seen overnight.  There are a lot of people submitting their own websites to the many directories available. What this means is you should start including your websites into them as soon as possible. Some directories take months to get listed in with the backlog of entries waiting for submission.
To make the process of doing this a bit easier, Brad Callen has a software program called Directory Submitter. This is a very easy tool to use, and sure beats having to retype the same info in the forms numerous times! Submit Your Website To Thousands Of Website Directories Instantly  Did you know there are literally thousands of these directories on the web? Using a program that has a lot of them listed already makes it very convenient! You don’t have to search for all of them. Of course, it’s still time consuming to go through the process of submittal, but you can get listed in more directories faster by using a program like this than not using one. The above mentioned program (free, by the way) has over 350 directories included, which is a great start. There’s an upgrade available that has over 1700 when you’re ready for it (very inexpensive for what you get). This program is in my own personal arsenal of tools to use to promote my websites. It’s also the preferred directory submitter to use as its one of the easier ones to use.
When submitting your directory listings, be sure to pace yourself. You want the links that you get to “look” natural to the search engines. By that I mean you don’t want to get 300 links overnight! Perhaps try to get just 25 a day. This looks very natural to the search engines, like the owner of the website is building links for his site via an uncontrolled method (such as NOT using a tool like this!). The nature of any website is to have links coming & going to/from it, so the search engines “know” you are going to have some, just try to keep them looking like they were all done manually. Because of the backlog of submitted websites, the reality of getting the links will not really be acquiring 25 a day, more likely, you may get a dozen or more every day since some directories are quicker in the approval process than others. That’s why you need to submit to 25, so you can hopefully get a dozen or more every day.
This should be a daily chore if you want to keep the exposure and traffic coming. Alternatively, if you can’t do this daily, schedule it into your week somehow, perhaps twice or three times a week. Just keep it consistent all the time, for the natural look & to make sure you get visitors dropping by your site.
Directory Listings - Get Listed! Go ahead, start today, and tomorrow, and the next, and so on. Your title that you use for the directory is sometimes your text link (keyword), so you may just get into that #1 Google spot yet if you try hard enough!